One of the most coveted jobs in the market is that of a digital marketing expert. It is not only a demanding job, but it ranks among the top well-paid jobs in 2023. However, breaking into digital marketing is as challenging as finding any other job.
From SEO to data analysis, there are different skills a marketer should have. With time and consistent effort, you can learn about digital marketing, build a portfolio, and start applying for jobs. There is no dearth of jobs, as you will find hundreds of job postings every week. But the biggest problem is getting a stable, quality job.
In this article, we will share 10 tips with you that will help you build your digital marketing career.
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Develop your soft skills
You are good with SEO! You can study your customers well and derive insights. All of this knowledge will portray you as a great candidate for the job.
But can you deliver conversions on time? How well are you able to manage your team? A digital marketer has to take care of many things. Simply knowing the technical aspects won’t do the job.
Since you have to present the face of the brand in the limelight, you should possess qualities that go beyond just technical know-how. Therefore, you should equally focus on your soft skills, including communication, time management, strategic thinking, etc. If you are struggling to develop all these skills, you should seek professional guidance to develop your overall skills and personality.
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Conduct a SWOT analysis
When companies fill open positions for digital marketers or any position, they weigh their weaknesses and strengths. Based on that, they make the call about whether to hire you or not. This is known as SWOT analysis.
To increase your prospects of getting the job, you can conduct your own SWOT analysis and work on the weak points. When you do this analysis, make sure you rank yourself both on technical and soft skills. This way, you can increase your likelihood of landing the job. -
Tell your story
Imagine you are a recruiter sitting in a room, filtering candidates one by one. Who would you hire? Someone who tells you, “ I can do SEO. I am good at writing great copy.” Or someone who shows his copy/work that generated leads. The latter, of course!
Now, the roles are reversed! As a job seeker, demonstrate your skills. If you know your strengths, after your SWOT analysis, showcase them. Have a LinkedIn profile where recruiters can see the genuine work you have done in the past.
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Don’t be afraid to take criticism
While looking for a job, it is less likely that you will land it on your first try. You might feel disappointed after the sting of criticism. However, do not let it stop you. At times, we are not even aware of our weaknesses. Take the criticism positively and work on your shortcomings.
For some, finding a job could take time, especially when starting/switching careers. Learn from the feedback and appear for the next opportunity more confidently. -
Know your attitudes and values
Shaping your attitude and values is fundamental to building a strong personal and professional identity. These core beliefs shape your interactions, decision-making, and how you approach challenges.
Recruiters consider all of these when hiring candidates. So, always be humble and live by your values.
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Know your purpose
Understanding your purpose when looking for a job is essential. It doesn’t end with getting your dream job. You should also know where you see yourself in the future, both in career and personal growth. Recruiters check this to see whether the candidate is genuine or not.
So, focus on fall factors, including desired salary, skill development, and job responsibilities. While you don’t need to disclose everything to recruiters, being clear about your job expectations and career goals is important. If you’re transparent about this, you will find a position that aligns with your aspirations and values.
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Understand how you can add value
Recruiters are not only hiring you to fill a vacancy because the company has an open position. They are hiring you to aid in the company’s growth, and responsibilities come with that. Do you think you can take those well? You must know this because your recruiters will check how determined you are to do so.
Thus, you should reflect on your skills and experiences. And how they align with the company’s objectives. During interviews, mention how you can contribute to the company’s success and stand out in your role. -
Overcome imposter syndrome
As humans, self-doubt is our leisure activity. However, letting it dominate your mindset can be detrimental, especially in your career. “I’m not good enough” or “I just got lucky” reflects an inferiority complex that can hinder your long-term prospects, including securing future jobs.
So, learn to have faith in yourself. Remember, if you’re receiving job calls or progressing through interview rounds, there’s a valid reason for it. Your skills, experience, and potential are being recognised. So, cultivate confidence in your abilities.
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Don’t assume you’re over-qualified
After being in the same job for some time, facing rejection due to being “overqualified” can be disheartening. This is something that people face when switching their careers. However, don’t let recruiters dismiss you for this reason.
You could strengthen your candidacy by highlighting your genuine interest and eagerness to contribute. Additionally, you can increase your awareness and curiosity about the latest trends in the field.
Explain how these developments have rejuvenated your passion and how you plan to apply this updated knowledge in the new role. This will set you apart from the rest of the candidates applying for the positions.
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Don’t accept rejection
From small disappointments in one’s personal life to significant setbacks in one’s professional life, everyone hears “no” at some point. However, do not let this discourage you. Facing rejection on job applications is normal. What is not right is stopping yourself from pursuing your goals.
If you get rejected from one job, look for another. Apply for multiple positions at the same time. You don’t have to settle for less! Moreover, each rejection can be a learning experience, which may provide a new direction to your career.
Wrapping Up
Having digital marketing skills will not help you get a job if you don’t have the right approach to getting one. In this quick guide, we have shared 10 tips that will help you start your career. Follow and incorporate these tips in your job-hunting strategy, and you will surely land a job in no time. All the best!
